How-to

How to use AI for TikTok Shop, step by step

Updated October 17, 2026

Step by step

1. 01

   Read TikTok Shop's AI policy first

   TikTok Shop's US policy says AI content is allowed when it is transparent and accurate. Disclose realistic AI content and show the product the way the listing describes it. Reading the page once, before you make anything, is cheaper than fixing a removed video later.

2. 02

   Decide whether you sell or promote

   A seller shows their own products from their own listing photos. An affiliate promotes other sellers' products and needs affiliate access, which has its own rules; see the affiliate requirements. The videos are made the same way either way.

3. 03

   Pick a few products you could post about for a month

   Start narrow: a handful of items in one category, so a viewer can tell what the account sells after three videos. A clear photo of each product is the only input the videos need.

4. 04

   Give the account one AI creator

   Save one creator to the account and use the same person in every video. A consistent face and style makes the account look like one person's feed rather than a pile of unrelated videos.

5. 05

   Make a small first batch

   Drop the listing photo into FlowFits, choose a workflow such as UGC Ad, and approve the opening frame before it renders. Make a few versions of each product in different rooms and with different opening moves, then check each one against the photo before you post it.

6. 06

   Post it yourself, with the label on

   FlowFits does not post for you. Post from your own account, tag the product and switch on TikTok's AI-generated content setting. Note which product, room and move each video used, and make more of the ones that hold viewers.

What AI can and cannot do for a TikTok Shop account

AI can turn a listing photo into a vertical product video with a person wearing or using it, at a speed and volume that filming cannot match. It can keep one creator consistent across hundreds of videos, which is hard to do with people. It can also put the same product in many rooms so a feed does not repeat itself.

It cannot choose the products for you, write an honest caption about an item it has not used, or promise a result. It also cannot make an unreliable product reliable: the video should show the product exactly as the listing describes it, and a mismatch between the video and what arrives is the quickest way to returns and complaints.

Which kind of video suits which product

Category pages go deeper on the details that sell each product: dresses, jeans, shoes, handbags and more.

What it costs to run

The cost is the plan plus any top-ups, divided by the videos you post. How much AI UGC costs breaks the bill into its parts, and the plans are below, read from the live pricing.